PA Media who are the publishers of Cartrader, are the largest independent publishers of property advertising in South Africa. To date PA Media together with its partners, publish in excess of 70 million pages of advertising weekly via 450 000 magazines, which are available free to consumers, and 125 000 newspapers sold to the market. These include well known titles such as The Star Property Guide in Johannesburg, the Homefinder in Pretoria the East Cape Property Guide in Port Elizabeth the Homeguide in Kwa-Zulu Natal and the Property Trader titles in the Western Cape, Garden Route, East Rand, West Rand, Eastern Johannesburg and Pretoria.
It is because of our vast experience in property publishing that we are opening the doors to the motoring industry and offering them the same benefit that the property industry have been enjoying for the last 15 years. We know advertising, it’s what we do and from our perspective the motoring industry in South Africa is hugely overtraded with motoring advertising publications and this exactly why we have launched the Cartrader publications.
We understand this market and know what it takes to manage and sustain a successful advertising publication through the tough times. We know that competition in this market generates better services in the publishing sector all round and that the relative industry affected derive a direct benefit from it. We also know that a consolidated approach with the correct amount of frequency and consistency is what is needed to make advertising a success and this is what PA Media can offer the motoring industry by providing the following:
- National print magazine,
- Regional and National Electronic magazine,
- Website and Mobisite including online stock control functionality.
All packaged together at the most competitive prices available.
Our distribution network is guaranteed because the magazine is distributed to an existing distribution network which is known, trusted, reliable and in some instances have been in operation for over 15 years! Our website is updated daily with new stock directly from the car dealers and is actively generating leads for them as you read this and our e-Mag, which is already publishing it’s 21st issue, is emailed to our subscriber data base which is growing every day.
If you are a dealer and are interested in joining forces with a company that is dedicated to helping you sell cars and has what it takes to elevate your advertising potential to a level it deserves please don’t hesitate to contact one of our sales executives who will be happy to assist you.
We look forward to welcoming you on board with Cartrader in the near future.
The Cartrader Team |