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OUR ADVERTISING RATES

Cartrader is a National Company providing a print and online platform for the retail motoring industry to market their products. At Cartrader we provide the following:

Print:

National Magazine

  • Distributed Nationally in Gauteng (Northern and Eastern Johannesburg, West Rand, East Rand, Midrand, Centurion, Pretoria, the Western and Eastern Cape and Kwa-Zulu Natal
  • Our magazines free to the public and are delivered to our own branded distribution points which include all major shopping centres, selected petrol stations and other high traffic locations
  • We include Editorial content which covers recent car launches, road tests and also features National and International Motoring news and events
  • Advertising rates start from R2750 per page excl Vat depending on contract period
Digital

Cartrader.co.za website:

  • All stock advertised in print is automatically uploaded onto the Cartrader.co.za website
  • We offer all dealers a Stock Management Tool, Web-edit, to load their own vehicles
  • Prices range from R695 excl Vat for 100 vehicles

Cartrader.co.za Mobi website:

  • The Cartrader.co.za website made available via our Mobi site, www.carmobi.co.za  which has been optimised to searching for pre-owned vehicles

Cartrader.co.za Electronic Magazine (e-Mag)

  • The very latest in online technology.
  • Our Cartrader e-mag gives you the browsing capabilities for a normal print magazine with the functionality of a database driven website with provides lead tracking capabilities for every single vehicles advertised.
  • We send our e-Mag to a qualified subscriber base which is growing daily!
So join Cartrader today  and ...look no further!!

 
PRODUCTION SPECIFICATIONS AND REPRODUCTION STANDARDS
  1. All content (copy) and photographs / artwork to be supplied in PC format.
  2. Corporate ID and logos to be supplied preferably in vector format eg. Freehand or Illustrator or as JPEG, TIFF or EPS at 300dpi at actual size.
  3. Copy to be supplied as a MS Word document.
  4. Layout guides can be supplied as colour or black and white prints, alternatively they can be sent via email in PDF or JPEG format.
  5. Fonts supplied must include printer and screen fonts.
  6. All scans and graphics must be saved in the CMYK colour space before embedding in the PDF file.
  7. No print labels or registration marks are to be submitted.
  8. Use only Type 1 fonts. Note that if True Type fonts are used serious problems will be encountered when attempting to embed certain faces in the PDF document.
  9. All digital files should include crop marks outside the bleed area. Files must be created with auto centre, so that the PDF is exactly centred on the page size.
  10. EPS files created in Freehand or Illustrator that contain text must first be converted to curves/paths before embedding in the final PDF advertisement.
  11. In the case of PDF’s, files must be saved as a complete, composite pres optimized PDF file and must contain all the relevant elements, i.e.: fonts, high res scans, logos and EPS graphics embedded in the file.
  12. Bleed should be set to a minimum of 3mm all around.
  13. Tint areas of no less than 10%.
  14. Solid black areas MUST have 50% cyan behind the black.
    Advert material may be supplied on CD or by email / FTP site.
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